Certified Product Innovation Professional
Experiential learning and 1-1 coaching.

Certified Product Innovation Professional
This six-week, hands-on training experience leaves participants empowered with the knowledge and the experience necessary to master product management and drive innovation within their teams. The class comprises three training modules
followed by six weeks of coaching.
During the program, the participants work on a product problem or idea and develop it over six weeks. They go from discovery to a full plan to launch an MVP in market during the program. Typically, they do this in teams to accelerate the learning and divide the work.
Participants work four to six hours per week on the project and preparing deliverables. They get coaching from the instructors every week in one-on-one or team settings. This helps to keep the program on track, move forward with the work, and improve where necessary.
The class is taught by a Certified Product Innovation Trainer (CPIT) with multi-year experience in managing product teams and delivering successful products in the market.
Certified by Spark Engine.



What you will learn
- Roles and responsibilities of a Product Manager
- The 5 Dimensions of Innovation
- Problem space and the 3 Problem Levels
- Customer discovery and insight mining
- Business evaluation and market sizing
- Ideation techniques and creative prompts
- Effective transition management from problem space to solution space for Problem-Solution Fit
- The product vision and the Product Vision Canvas
- The Zones of Value framework
- Experimentation and validation of ideas with the Assumptions Stack
- Using the MVP Canvas to identify the core hypothesis
- Product Journey mapping to plan the Minimum Viable Product (MVP)
- Metrics, measuring outcomes, driving business results
- Got to Market, market segmentation, and validation
- Identify risks and the Risk Card framework
- Problem-Solution fit versus Product-Market fit
- Repeatable process to go from idea to a plan for MVP ready for development

I took a Product Innovation class by Spark Engine and it was one of the best trainings I ever took because this course not only provides a 3 days training session but also includes 6 weeks of coaching and mentoring while we were working on real life product ideas and projets. This is a must have training for all involved into Product Development, IT etc.!
Ivan Nikitin, CSPO, CPIP


As Vice President for Globval Product Management, I work in product management in the fintech and payment space. I signed up for the CPIP class to better hele me understand the problem space, as well as ideate solutions and of course, develop great products to delight my customers. The class incorporated both training and hands-on work with the goal of developing a real-life product idea, which is really, really cool. I really enjoy learning about ultiple framework that can be utilized to ensure that i am building the right product and solution for my customers. I would definetly recommend the CPIP class.
William De Guia, CSPO, CPIP


I think the format was really unique in the sense that not only you have initial theoretical aspects to it, but also you actually take your product concept into practice. I’ve taken other product strategy courses and to me, that was a very unique element, especially working with a very talented cohort group. You have people coming in from different disciplines, they bring their own unique perspectives to the course. And then being able to extend that knowledge and experience by way of the six-week course, along with personal coaching, which is really unheard of, is a very unique aspect of the course.
Deepesh Marfatia, CSPO, CSM, CPIP


Well organized and executed, focused trainig followed by coaching as you follow your own journey to innovation. I learned how to really understand the problem before jumping into solutioning, gain insights from my customers, define the real value and vision, and craft a product journey and go to market strategy to deliver and validate outcomes. I am already applying the frameworks and seeing results in everyday situations.
Corinne Acheson, CPIP


I’ve participated in funded entrepreneurship accelerators, numerous courses about product development, been a regional contestant in the NSF I-Corps program, and served as the director of an incubator (Startupshell.org) and all that qualifies me to say that the CPIP was an amazing experience. Valerio and Zeina have synthesized decades of product development experience into a 6 week boot camp that is unlike anything you will find elsewhere.
I learned ways of falling in love with the problem space to identify zones of deep value for our customers, how little is actually necessary for an MVP, and how to prioritize the highest value features and then test our assumptions with accurate metrics.
Jacques Marais, CPIP

Learn by Doing
Our Product Management and Innovation programs give professionals the knowledge and experience to build awesome products – whether digital products, physical, or services.
Learn how to create new products and drive innovation with six weeks of one on one coaching.
Courses offer both training and coaching while working on a real product.

Get in touch
Request more information to advance your product management career or speak with one of our trainers.
